(Oh, and if you’re a Rival IQ customer or in a trial, you can pop those stats right into your Rival IQ account for even more comparisons.)
POPULARITY IN SOCIAL MEDIA WEBSITE AUDITOR FREE
If you’re still hungry for more benchmarking, run a free Head-to-Head report to see how you measure up to both your competition and against social media benchmarks represented in this study. These interactive reports feature live social media benchmarks and metrics from a sample of companies from each industry represented in this study, like hashtag performance, top post types, and so much more on Facebook, Instagram, and Twitter. Once you’ve had a chance to read through the report, you can compare your social media performance live using our Explore landscapes. We dive deep for all the main industries with tons of different social media stats, and include a wide variety of companies in each industry to make sure you’re comparing your performance to true median performance.
We purposely focus this study on engagement rate instead of “vanity metrics” like follower counts because we know savvy social marketers want to know how they’re doing in relation to their competitors. Social media success is about so much more than getting the most comments or profile clicks: it’s about increasing engagement while also growing or maintaining the percentage of your audience that engages as you grow your audience.
Post and engagement counts for Facebook, Instagram, and Twitter Why do we benchmark? We expanded our list this year to 12 top industries (industries with an * are new this year): Engagement rate is calculated based on all these interactions divided by total follower count. We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. We used Rival IQ to dig deep into engagement rates, posting frequency, post types, and hashtags. To spot trends and identify social media benchmarks, we focused our analysis on the top three channels for brands: Facebook, Instagram, and Twitter. In addition to the social stats you’ve come to know and love, like channel insights, best post types, and more, we also added two new industries (Alcohol and Retail) this year and dug into Twitter hashtags. We also feature tons of insights about how social media engagement has changed over the last year for these industries so you can improve and adapt your strategy in 2019.
This report has everything you need to know to benchmark your social media success on Facebook, Twitter, and Instagram against your competitors across these 12 (!) major industries. We’ve got the most important metrics across 12 top industries from January–December 2018: Alcohol, Fashion, Food & Beverage, Health & Beauty, Higher Ed, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retailers, and Sports Teams. Thanks to your overwhelming interest in the Social Media Industry Benchmark Report the last few years, we’re back with the most comprehensive version yet that surveys more than 1,800 of the most engaging brands and companies to dig into what’s behind their social media success. Don’t miss the newest data for your social strategy. The latest Social Media Industry Benchmark Report is now live.
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